TL;DR
- If a friend recommends a great restaurant, lawn care service or residential cleaner, you're more likely to go try it.
- But how do you get customers to recommend your business and track the results? That's where LoyalAs comes in.
- We help businesses find new customers by incentivizing current customers to refer them to friends.
- Then, when the referral is made and the new customer purchases, the referring customer gets rewarded, the new customer gets rewarded and you’ve added new customers with negligible acquisition cost. Everybody wins!
Takeaway: Increase revenue and profits with more referrals at less cost for your business using LoyalAs, simple cost-effective tool that drives big results
What Friends Say Influences Us More than What Strangers Say, 20-50% of all purchasing decisions are made through word of mouth (WOM)
If a friend recommends a great restaurant, lawn care service or residential cleaner, you're more likely to go try it.
That's because you have a personal connection with your friend and you trust their opinion. And if the business is great, you'll likely tell your friends about it.
This cycle of WOM referrals is extremely powerful. In fact, it accounts for 20% to 50% of all purchasing decisions. And in the green industry it accounts for 75% of all new business. And new research shows that consumers are more likely to trust a recommendation from someone they know and like than from the business itself.
But businesses have long struggled to tap into this kind of word-of-mouth marketing, which means they've been missing out on some huge opportunities.
What if there was a way for you to get free referrals to your business, and receive payment if one of those referrals booked a job? LoyalAs is the new Web service that allows you to do just that.
LoyalAs has figured out how to make it as seamless as possible.
LoyalAs Lets You Systemize WOM as a Set-it and Forget-it Referral Program
LoyalAs has been called the solution the home service business needs by customers, and it's easy to see why. LoyalAs can help any business generate new customers and clients without spending money on advertising.
One of the easiest way to get more customers is to ask your current ones for referrals. But what if you could multiply the effectiveness of that strategy and get hundreds of new customers to try your services with just a few clicks?
When it comes to trying out a new product or service, many people are more likely to go if they hear about it through a friend.
A referral program is one of the most effective ways to spread the word about your business. When you incentivize customers to recommend your company to their friends, you're getting two benefits at once:
One, you're getting new customers and two, you're strengthening relationships with existing customers by thanking them for their loyalty.
When your customers bring in new business for you, it makes them feel involved with your company and helps build customer loyalty. Referral programs also give you access to a wider range of potential leads than traditional marketing strategies because they rely on word-of-mouth advertising from your customers.
The best part of creating a referral program is that it doesn't have to cost very much at all, because many companies choose to incentivize referrals through free product giveaways or discounts for both the referring customer and their friend.
That's the idea behind LoyalAs, an app that helps you generate referrals. Using it is simple:
- First, create an offer — something like "Get $50 off when you refer a friend."
- Then, share the offer with your customers. If they want to take advantage of it, they'll forward it to their friends via email or text message or share it on Facebook, Twitter and other social networks.
How do you get customers to recommend your business?
It's so easy! Your customers are already telling their friends about your business. LoyalAs is the most effective way to get referrals from those casual conversations.When customers recommend your business, they're more likely to say good things about you. They'll tell their friends how great your service is and how much they love your product. You get a glowing recommendation for free, and LoyalAs makes it incredibly easy for that referral to happen.
Referrals or referral marketing is kind of like a chain letter for businesses. When you give something to one person along with an incentive for them to give it to others, you're building a referral program.
For example, you can include a discount code on the invoice every purchase your customers make, so that they'll be incentivized to pass those codes on to their friends. Those friends will then be more likely to shop at your business because they got the promo from someone they trust.
You might even place a link on the invoice that takes the customer right to your website, that gives them a discount in exchange for referring their friends as well. Referral marketing is a great way to turn customers into brand ambassadors and boost word-of-mouth promotion.
How LoyalAs works:
- First, you sign up online FREE 7-day trial, no credit card required
- Then you choose to connect to Jobber or QuickBooks to import your customer list
- Then, you decide what the reward credits will be for the customer making the referral and the referred customer, eg $50 off next service for the customer making the referral, $75 off the first service for the referred customer.
- LoyalAs creates a custom referral link per customer and tracks how often the link is shared by each customers, which ones convert to booking a job, and which ones complete and pay for the job.
- We track referral links so you’ll know who gets you the best and most referrals so you can find customer champions. We also track credits earned so you can see how much credit is earned by customer.
LoyalAs is referral software that gets and tracks referrals automatically for home service businesses. Signup at loyalas.com, for a free 7-day trial, no credit card required.